Privacy policy

VITALUNA Privacy Policy

Last updated: May 11, 2026

VITALUNA operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you with a curated shopping experience (the "Services"). VITALUNA is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

1. Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with the Services:

  • Contact Details: Name, billing address, shipping address, phone number, and email address.

  • Financial Information: Payment card information, transaction details, form of payment, and payment confirmation (processed securely by our payment gateways).

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Information: Items you view, add to your cart, purchase, return, or cancel.

  • Communications: Information included in customer support inquiries, post-purchase reviews, and email correspondence.

  • Device & Usage Information: Information about your device, browser, IP address, and how you navigate and interact with the Services.

2. Personal Information Sources

We collect personal information from the following sources:

  • Directly from you: When you create an account, place an order, submit a product review, or communicate with our client concierge.

  • Automatically: Through your device when you use our website, and through the use of cookies and similar tracking technologies.

  • From Service Providers: When we engage third parties (such as Shopify) to enable certain technology and process information on our behalf.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To Provide and Tailor the Services: To fulfill your orders, process payments, arrange shipping, manage your account, and create a customized shopping experience.

  • Marketing and Advertising: To send promotional communications by email (which you can opt out of at any time), to collect verified customer reviews, and to show you relevant online advertisements based on your interactions with our website.

  • Security and Fraud Prevention: To authenticate your account, ensure secure payments, and detect or investigate fraudulent or malicious activity.

  • Client Support: To communicate with you, provide effective concierge services, and maintain our business relationship.

  • Legal Compliance: To comply with applicable laws, respond to legal processes, and enforce our terms and policies.

4. Cookies and Tracking Technologies

Like many websites, we use Cookies and similar tracking technologies to power and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better tailor our marketing. We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and across other websites.

5. How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate business purposes, including:

  • Service Providers: With vendors who perform services on our behalf, such as Shopify (hosting), payment processors (Stripe/PayPal), email marketing platforms, and fulfillment/shipping partners.

  • Marketing Partners: With business partners to advertise to you. You have the right to direct us not to share information about you for targeted advertising based on your online activity.

  • Corporate Transactions & Legal Obligations: In connection with a business transfer or to comply with applicable legal obligations, search warrants, or to protect the rights and safety of VITALUNA and our users.

6. Relationship with Shopify

Our digital storefront is hosted by Shopify. Information you submit will be transmitted to and shared with Shopify to provide and improve the Services. Shopify may make use of personal information collected about your interactions with our store to provide enhanced features. To learn more about how Shopify uses your personal information, please visit the Shopify Consumer Privacy Policy.

7. Third-Party Websites

The Services may contain links to websites operated by third parties. We are not responsible for the privacy or security of such sites. Information you provide on third-party platforms is governed by their respective privacy policies.

8. Security and Retention

While we implement strict commercial security measures, no system is impenetrable. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with legal obligations, or resolve disputes.

9. Your UK / EEA Rights and Choices

If you reside in the United Kingdom or the European Economic Area, you have specific rights regarding your personal information, subject to local law:

  • Right to Access: Request access to the personal information we hold about you.

  • Right to Delete: Request that we delete your personal information.

  • Right to Correct: Request that we correct inaccurate personal information.

  • Right to Portability: Request a copy of your data to transfer to a third party.

  • Objection & Restriction: Ask us to stop or restrict the processing of your data.

  • Withdrawal of Consent: Withdraw your consent for processing where applicable (this does not affect processing done prior to withdrawal).

Managing Communications: You may opt out of receiving promotional emails at any time by clicking the "unsubscribe" link at the bottom of our emails.

We will not discriminate against you for exercising these rights. To make a request, please contact us using the details below. We may need to verify your identity before processing your request.

10. International Transfers

We may transfer, store, and process your personal information outside of your country of residence. If we transfer data out of the UK or EEA, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent UK mechanisms, to ensure your data remains protected.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for regulatory reasons. We will post the revised policy on this page and update the "Last updated" date.

12. Contact & Complaints

For the purpose of applicable data protection laws, VITALUNA is the data controller of your personal information.

If you have any questions about our privacy practices, wish to exercise your rights, or wish to lodge a complaint, please contact us at:

VITALUNA (Mindstrade Ltd.) 19 Trinidad Close Basingstoke, ENG, RG24 9PY United Kingdom Email: support@vitalunahealth.co.uk